Marketing your business does not have to break your bank. With some creativity and ideas on maximizing the benefits of the Internet, you can keep your business brand at the forefront of your customers’ minds!
Capitalize on social media and networking
Networking is the backbone of business success. With commitment and patience, networking is a great way to build business relationships and find new clients and customers.
Along with networking, maximize on social media by creating a Facebook Group and Facebook Page to broaden your sphere of influence and generate traffic to your site. Simultaneously, join other Facebook or LinkedIn groups within your niche as a way of contributing relevant information and advice. This will help establish you as a trusted expert in your field.
Have a riveting pitch ready
No matter where you go, opportunities for marketing your business will arise. Be prepared to grab the attention of your listeners by creating a riveting pitch. Research studies have shown that an adult will decide within six to eight seconds if they’re interested in an advertisement or pitch. As a result, your pitch needs to be skillfully crafted to grab their attention within those few seconds!
Freebies, coupons, and discounts
Encourage people to sign up to your email listing by offering a coupon, discount or freebie. This is a quick and clear call to action for visitors to enter your advertising funnel. Research has confirmed that offering coupons is a successful method of expanding customer base and generating return visits.
Articles and all things blogging
Find those magazines within your industry that accept guest articles. Once you have identified those magazines, write articles for them as a way of promoting your business. Your article should establish you as an expert in your industry, while your author bio will promote you and your business.
The same can be done for guest blogging on other people’s blogs or websites so you can expose your work to a new audience. Your author bio should hold a back link to your site to encourage more traffic.
As you follow blogs, leave thought-provoking comments as a way to get the blog owner and audience’s attention. This will continue to establish you as an expert in your field, generate more traffic to your site, and hopefully create more opportunities for guest blogging or article writing!