Mobile is more than a communications or information tool, it is a global lifestyle. For businesses, brands and organizations, it is both the present and the future in building connections and relationships with customers and consumers.
In laymen’s terms, mobile engagement is defined as marketing via a mobile device that provides customers with personalized time and location sensitive information that promotes goods and services.
There are a litany of statistics that represent why mobile matters. And it matters more each passing day.
Consider that half of the U.S. population uses a smartphone, and that it was estimated by Cisco that there would be more mobile devices on the planet than people by the end of 2013. This infographic shows that 79 percent of people use their mobile device within the first 15 minutes after waking up, and most smartphone users check their devices 150 times per day. By the end of 2015, there will be more people accessing the Internet via mobile devices than wireless computers.
The numbers that prove how addicted consumers are to their phones are staggering. You should be thoroughly convinced that mobile matters.
The reality is that building great experiences and serving customers through mobile marketing is the pulse of consumer engagement strategies for businesses and brands. So what are some mobile engagement marketing strategies businesses can use?
Current mobile marketing is about real-time interactions that build brand value. A mobile device always knows where it is, and brands can unlock that power with hyper-targeted messages based on opportunity and location. Instant feedback from consumers – what they like, what they found helpful, an instant in-store special – are value that bring them back.
The social network market might be saturated, but it is still a growing mobile content activity. Integrating an app or ad campaign within a social network to create conversation is useful for any brand.
Getting someone to download an app in the crowded market is great, but giving them a reason to consistently use it is another. Consumers are overwhelmed with noise, so cut through it with “sticky” apps that keep users coming back. Customizable content – such as a news feed or mobile chat – create a truly personalized experience that offers brand value.