Once deemed as a marketing tool only reachable for companies with big budgets, there are now very few reasons not to optimize a video marketing campaign to promote and enhance your brand. With the relative usability and affordability of video equipment and software – not to mention the immense gains in online video traffic – the gates are wide open to integrate a video marketing campaign into your overall marketing strategies.
Category Archives: Video Marketing Best Practices
Simply put, video is hot. It’s quickly becoming an integral way users consume content online, making it an effective tool for business. YouTube alone has 154 million monthly viewers and 4 billion views per day, making it the world’s second-largest search engine. Businesses have responded to this trend, and according to eMarketer, 36 percent of U.S. businesses with more than 100 employees use YouTube for marketing purposes. Meanwhile, a staggering 81 percent of senior marketing executives use online video content in their marketing campaigns – up by 70 percent over just two years, per MarketingProfs.