Category Archives: Social Media Tips

Entrepreneurs You Should Follow on Social Media

By | Entrepreneurship, Social Media Tips | No Comments

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Social media is a great way to stay connected with friends and family as well as stay informed on the latest headlines, news, and trends. However, it also gives us unprecedented access to the thoughts and lives of some of the most brilliant business minds of our times.

  1. Sir Richard Branson

Sir Richard Branson, mega-successful founder of the Virgin Group, runs a worldwide network of more than 400 businesses. Somehow he finds the time to regularly tweet to his more than 6 million followers. Branson provides business inspiration and advice that is inspirational.

  1. Michelle Glover

Michelle Glover is the brains behind the popular Twitter account enTREEpreneurz, which is dedicated to empowering other women to grow their own businesses “one leaf at a time.” A founder of one company and current CEO of another, Glover tweets her comments on business articles as well as provides practical startup tips and inspiration for aspiring entrepreneurs.

  1. Tony Hsieh

The current CEO of online shoe retailer Zappos, Tony Hsieh sold his first company to Microsoft at age 24 for a cool $265 million. Today he can be found tweeting about his principles for life and business – as well as using social media as a way to interact directly with his customers.

  1. Caterina Fake

The co-founder of a number of popular websites including Flickr and Hunch, Fake is currently working on Findery, a site which lets users search for and leave notes on almost any subject. Fake’s Twitter is full of her comments on interesting articles from across the web.

  1. Tim Ferriss

Best known for his book The 4-Hour Workweek, Ferriss encourages his followers to use their time efficiently and effectively in order to maximize productivity and potential. His teachings and philosophies make him extremely popular among CEOs and entrepreneurs who choose to run their businesses remotely.

How to Use Visuals to Get More Likes on Social Media

By | Search Engine Optimization Strategies, Social Media Tips, Tech, Tools, Gadgets and Apps | No Comments

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Do you incorporate a strategic visual presence on your social media channels? If not, know that you’re not alone, but also that you should really read on.

People who are familiar with social media marketing know that visuals – colors and images – dominate the social media space. In fact, there is loads of valuable data to support the premise that choosing the correct colors and images for items you share online will impact the effectiveness of your marketing and brand recognition, connect with your community, and drive purchasing. Basically, it makes you memorable.

So how do you go about incorporating the right colors and visuals on social media? Here are a few tips to keep in mind:

Set your color palette. Your company should have specific colors associated with it, and use them uniformly to create brand recognition and convey brand personality across all social media channels.

And use the right colors. People have emotional responses to colors. Studies have shown color increases brand awareness by up to 80 percent and may be 85 percent of the reason people buy. This infographic shows the emotional guide to color.

Set your fonts. Don’t forget about the importance of fonts in conveying your brand. Pick two or three fonts, and use them across all of your marketing and media channels.

Understand buying influences. People are inherently (65 percent) visual learners and 92 percent of buyers make decisions based on a visual factor. Color can increase brand recognition by up to 80 percent and comprehension by up to 73 percent.

Visuals dominate social media. When you can, show it instead of saying it. Photos on Facebook get 53 percent more likes and 104 percent more comments, while images on Twitter get 150 percent more re-Tweets.

So try photo filters. You can add a “look” and consistency to your images and photos with photo filters. Reinforcing your brand’s culture, vibe and personality with photo filters – and doing it consistently – will help convey the type of messages you intend.

Create social media templates. Using templates with consistent elements (fonts, colors) for your updates (sales, promotions, images, quotes) across social media channels will make your campaigns easily recognizable.

Social Media Strategies for Restaurants

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Many restaurants survive (or don’t) on word-of-mouth, which makes social media an obvious tool for restaurants to use in their online strategies to gain exposure.

Restaurant brands need to take strong hold of their social media presence. The space allows for direct, one-on-one connections to customers. Getting people to talk about your brand in social spaces can make a dramatic impact on business. Unfortunately, lack of planning, inactivity, and poor engagement damage the presence of many brands and result in poor results.

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How to utilize social media to make customers your sales force

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Word of mouth – or rather, computer — is more influential than ever.

It’s no secret that buyers place their trust in other buyers. And thanks to the entrenchment of social media it is now easier and faster for those buyers to share opinions and information.

That transformation in today’s marketplace has led Nielson to call word of mouth the “world’s most powerful sales tool.” In a 2012 survey, Nielson found that 92 percent of consumers said they trust “earned media” – such as word of mouth and recommendations from friends and family – above all other forms of advertising. That’s good for an 18-percent increase since 2007.

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Impact of social media on retail

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The bottom line is that social media is effecting the bottom lines of retailers. Big and small, many businesses have had to change their operational strategies to adapt to the impact of social media. It has changed the ways in which consumers choose to shop, and thus how retailers engage those consumers to build, and ultimately sell, their brand. It has created opportunities for retailers to leverage social media, which includes getting more feedback – in real time – than ever before from empowered consumers.

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Business-to-business social media tips

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Figuring out how to best implement and harness the power of social media as a part of B2B marketing can be a difficult target to hit. It’s simply not enough to be active on social media. The ability to create a social presence for your brand and executive effective social media campaigns that utilize engaging, innovative content – and ultimately drives sales – is the real goal.

The impact social media is having on B2B marketing is real and significant. It’s not going away. A recent study by Marketing Pilgrim found that over 90 percent of B2B decision makers utilize social media in their buying process.

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