While marketing automation is still in its early stages, more and more businesses are opting to use this marketing style. As companies now have to work harder than ever before to keep their brands in the minds of consumers, the optimization of marketing automation can help make the entire process easier. Below are some of the benefits of business marketing automation.
One of the primary benefits of marketing automation is the elimination of routine marketing or organizational tasks. By removing them, employees and staff are better able to focus their efforts on projects that require more manpower and monitoring.
- Increased revenue
While investing in any new software is never cheap, the increased revenue created by marketing automation can offset – and overcome – the costs. More than 78% of marketers identified automation as the key to their improving revenue. Even B2B businesses see the difference; when compared to nurtured sales, automation increased sales by more than 20%.
- Customer retention
Using marketing intelligence, businesses can work to keep the customers they have while continually working on acquiring new ones. By gaining more insight and information on customers, automated marketing can help target products or promotions to the right consumers and the right time.
- Monitor campaigns
Although data analytics are an important part of marketing, automation provides the ability to instantly measure and monitor the data collected by a campaign. This, in turn, helps you determine the success or failure faster and adjust future marketing strategies accordingly.
- Improve accountability
The data collected by marketing automation creates an impartial picture of your company. This not only improves the accountability of departments such as marketing and sales, but can also identify areas that need improvement. This impartial feedback can help insure that all areas of your business are operating effectively.
Marketing automation can provide businesses with unprecedented amounts of data about their customers, while at the same time increasing productivity and identifying areas that need improvement. Because of these benefits, marketing automation can help businesses improve, grow, and better serve the consumer.