Developing a brand for your small business may seem overwhelming, especially if you don’t have a huge budget for marketing. Fortunately, building a successful brand for your small business can be accomplished without breaking the bank! Here are some helpful tips to get you started.
Understand brand power
A strong brand provides your small business with power and advantage. Taking the time to create a brand that generates an immediate and definitive relationship with your customers is the goal of successful branding. When people see or think of your niche industry, their immediate thought should be your business brand.As your brand wields its power, your business can also benefit from Google’s SEO benefits.
Unique brand style and voice
Know your brand’s style and voice, and keep it clean and simple. This will help people to quickly recognize and remember your brand logo. Learn to find the balance between simplicity and showcasing your business and what it stands for. Avoid ambiguity and phrases that have lost their wow factor. Use clear imagery, language, and a smart logo.
Protect your brand
Monitor your brand to protect it from being copied in part or fully. Be proactive in monitoring how and where people use your brand. If not protected, you may find yourself fighting with competitors who’ve taken your brand and adjusted it slightly. You may find websites using your logo without linking back to your business. Worst case scenario, you could find yourself pursuing legal action for brand infringements.
From your website to your social media presence, make sure that your brand message remains consistent. This will prevent confusion among your customers and prospective customers. This consistency needs to incorporate your products, services and brand presentation (name, logo, design, marketing, etc).
The more consistent you are in your message, the more familiarity people will have with your brand, which can help generate trust. Trust can help convert prospective customers into loyal customers!
Always add value
Regardless of the level of your success, be sure to keep maintaining excellent customer service and creating good products. Continue to analyze your products and services for what distinguishes your business from that of your competitors. Scrutinize your brand from all angles to ensure that you are giving your customers benefits and value.
The more value you add to your brand through products, services, and customer care, the more likely your customers will remain loyal and share your brand ideas and product to to their friends and followers!