Monthly Archives: July 2015

Entrepreneurs You Should Follow on Social Media

By | Entrepreneurship, Social Media Tips | No Comments

Social Media Logotype On Tags

Social media is a great way to stay connected with friends and family as well as stay informed on the latest headlines, news, and trends. However, it also gives us unprecedented access to the thoughts and lives of some of the most brilliant business minds of our times.

  1. Sir Richard Branson

Sir Richard Branson, mega-successful founder of the Virgin Group, runs a worldwide network of more than 400 businesses. Somehow he finds the time to regularly tweet to his more than 6 million followers. Branson provides business inspiration and advice that is inspirational.

  1. Michelle Glover

Michelle Glover is the brains behind the popular Twitter account enTREEpreneurz, which is dedicated to empowering other women to grow their own businesses “one leaf at a time.” A founder of one company and current CEO of another, Glover tweets her comments on business articles as well as provides practical startup tips and inspiration for aspiring entrepreneurs.

  1. Tony Hsieh

The current CEO of online shoe retailer Zappos, Tony Hsieh sold his first company to Microsoft at age 24 for a cool $265 million. Today he can be found tweeting about his principles for life and business – as well as using social media as a way to interact directly with his customers.

  1. Caterina Fake

The co-founder of a number of popular websites including Flickr and Hunch, Fake is currently working on Findery, a site which lets users search for and leave notes on almost any subject. Fake’s Twitter is full of her comments on interesting articles from across the web.

  1. Tim Ferriss

Best known for his book The 4-Hour Workweek, Ferriss encourages his followers to use their time efficiently and effectively in order to maximize productivity and potential. His teachings and philosophies make him extremely popular among CEOs and entrepreneurs who choose to run their businesses remotely.

Digital Marketing Terms Everyone Should Know

By | Brand Management, Business Management and Leadership, Entrepreneurship | No Comments

Market Business Global Business Marketing Commerce Concept

In the modern market, digital marketing is an important part of advertising campaigns. For those new to digital marketing, however, the field can seem unnecessarily confusing due to the prevalence of unfamiliar terms and jargon.

No matter how much you currently use digital marketing, it is important to become familiar with the abbreviations and terminology being used. According to reports, businesses are projected to have enormous increases in their digital marketing budgets over the next four year, jumping from $57 billion to a whopping $103 billion by 2019.

The following are some of the most important digital marketing terms that can help you understand current marketing trends.

  1. CTR: Click through rate. CTR identifies the number of people who click on a link, such as those sent out in emails or placed on webpages.
  2. Domain Authority: Domain authority refers to the 1-100 scale of how authoritative search engines view your website to be, with 1 being the lowest and 100 being the highest. The higher your domain authority score, the more likely your page is to appear higher in search engine results.
  3. Keyword Stuffing: Keyword stuffing is the idea that putting more keywords on your page will increase its SEO. However, the opposite is true; keyword stuffing can cause you to be penalized by many search engines.
  4. Landing Page: The landing page is the page people are directed to as the entry point for the site.
  5. META Description: The META description is the 1-2 lines of text that appears in search engines beneath the title tag.
  6. Organic Traffic: Organic traffic is created when people find your website through a search engine. Because they are organically finding your page, there are no advertising costs involved.
  7. Paid Traffic: In the broadest terms, paid traffic refers to any form of paid advertisement that leads people to your website. Paid traffic can be generated in a number of ways, including keyword and search engine ads.
  8. PPC: Pay-per-click. PPC ads are often shown as top results on search engines and can also be imbedded into blogs or YouTube channels. Advertisers are only charged when an ad is clicked, meaning you’re only paying for those interested in your ad.
  9. SEO: Search Engine Optimization. SEO helps a website appear higher on search engines such as Google. Rank is determined by complex algorithms that include factors such as backlinks, keywords, organization, and quality content.

Best Quotes About Business

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A Goal Without A Plan Is Just A Wish

Inspirational quotes can provide sage advice, be powerful motivators, and have the ability to help us persevere through difficult times. Whether you’re in the beginning stages or creating a startup, working through a difficult project or assignment, or simply need some inspiration, these quotes can help encourage you to keep working and moving forward towards your goal.

1.  “Be undeniably good. No marketing effort or social media buzzword can be a substitute for that.” — Anthony Volodkin, founder of Hype Machine

2. “Don’t worry about people stealing your design work. Worry about the day they stop.” — Jeffrey Zeldman, A List Apart Publisher

3. “There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.” — Sam Walton, founder of Wal Mart

4. “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” —Warren Buffett, Berkshire Hathaway CEO

5. “Everyone is your best friend when you are successful. Make sure that the people that you surround yourself with are also the people that you are not afraid of failing with.” — Paula Abdul, entertainer 

6. “If you don’t drive your business, you will be driven out of business.” — B. C. Forbes, Forbes founder

7. “An organization’s ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage.” — Jack Welch, CEO of GE

8. “Failure is simply the opportunity to begin again, this time more intelligently.” — Henry Ford, Ford Motor Company founder

9. “If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.” — Jeff Bezos, founder of Amazon

10. “If your actions inspire others to dream more, learn more, do more and become more, you are a leader.”  — John Quincy Adams, 6th President of the United States

11. “Innovation distinguishes between a leader and a follower.” — Steve Jobs, co-founder of Apple

12. “The biggest risk is not taking any risk. In a world that’s changing really quickly, the only strategy that is guaranteed to fail is not taking risks.”  — Mark Zuckerberg, Facebook founder

13. “Timing, perseverance, and ten years of trying will eventually make you look like an overnight success.” — Biz Stone, Twitter co-founder

14. “As long as you’re going to be thinking anyway, think big.” —Donald Trump, President of The Trump Organization 

15. “If you can dream it, you can do it.” — Walt Disney, co-founder of Walt Disney Productions

How to Provide Support in the Workplace

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Student Overwhelmed Asking For Help

Most of us live fast-paced and busy lives both inside and outside the workplace. Because of this, it is not unusual for some to undergo periods of stress, anxiety, or depression. During these times, it is important to create a supportive environment in the workplace in order to help our coworkers recover faster.

Whether it’s stress from work or a personal issue, these issues can impact productivity and job performance. However, many are unsure about how they can provide support in the workplace. The following tips can help you create a supportive workplace environment.

Start a conversation
Often, the hardest part of supporting someone is talking to them. Most people worry about saying the wrong thing or offending their coworker, opting instead to stay silent. The following are positive ways you can support a colleague during a stressful time.

          Let them know you’ve noticed a change in their behavior or performance
          Suggest they see a doctor or other health care professional
          Offer to help find information or make an appointment
          Refer them to programs or resources provided by your company
          Follow up with them about their experience or progress

Make accommodations
Dealing with a stressful experience often negatively impacts workplace performance. Because of this, it may be necessary to make temporary accommodations to help keep someone in the workplace. The following are ways to make accommodations in the workplace.

          Temporarily reassign projects or bring in another employee for help
          Reduce the number of obligations they have
          Extend deadlines or timelines for assignments
          If possible, grant additional leave for appointments or other obligations

Look after yourself
When helping an employee or coworker through a difficult time, it is natural to take on a portion of their stress. Because of this, it is important to make sure you are taking care of yourself. 

          Find a way to de-stress or debrief after difficult or painful conversations
          Talk to a trusted friend or family member for support
          Communicate with the rest of your team about absences or accommodations 
          Ask for help from managers, human resources, or other company leaders or departments

Providing support in the workplace can be as easy as asking someone “Are you okay?”  By talking, making accommodations, and taking care of yourself you can help support employees or coworkers through difficult or stressful periods in their lives.

Unique Marketing Ideas for Startups

By | B2B Marketing Communication Strategiesv, Brand Management | No Comments

Smartphone with finance and market icons and symbols concept

While traditional marketing works well for established companies, many marketing strategies are not designed for new businesses. Instead, startups need innovative marketing ideas to help get their name recognized and their sales going.  

The right marketing can get your business started and set it up for long-term success. These unique marketing ideas for startups are ways to kick start your company and get your business going.

1.       Encourage customer involvement
A loyal customer base can help spread your brand to those who may not normally see your product. Encourage consumers to share your product on various social media sites using hashtags or handles. Likewise, creating a contest in which users submit photos or posts on social media is an excellent way to generate posts, tweets, likes, and shares for your business.

2.       Build name recognition
One of the biggest challenges faced by startups is brand recognition. Get your name out there by giving out bumper sticks or t-shirts to employees or as freebies at events. Likewise, murals, paintings, and chalk on the street can all be used to create name recognition. 

3.       Engage on social media
Social media is one of the least expensive – and most effective – forms of marketing. It also gives brands a unique opportunity to engage their customers one-on-one. Interacting with consumers like this can help build a loyal base one customer at a time.

4.       Identify your target customers
As a startup, you may not have the resources to advertise to the entire market at once. Instead, identify two to three groups of target customers and focus marketing efforts in these areas. Facebook, for example, started for students at specific universities before expanding; now, everyone from middle school students to their grandparents uses the social media service.    

5.       Outsmart – not outspend
While you may not be able to outspend your competition, being a startup gives you the ability to outsmart them. Most large companies are set in their ways and major changes are rarely undertaken. As a startup, you can morph and adapt your business model, product, or marketing to outsmart your competition.

Marketing a startup can be difficult, but it also gives you the unique opportunity to be both flexible and creative. By using these unique marketing ideas, you can help get your startup off the ground and on the road to being successful!