Monthly Archives: June 2015

The Top Tips for Better Sales Presentations

By | Business Management and Leadership | No Comments

Smiling Manager Reporting Sales Figures To Her Team

Effective sales presentations can make or break your business. These tips can help you create meaningful content for better sales presentations.

  1. Avoid giving too much information – or too little

Many people believe that a sales presentation is like a lecture: packed with information, instructive, and informative. Others believe that they should be more like keynote speeches: lighthearted, entertaining, and full of jokes and stories. Neither of these methods, however, create a good sales presentation. Instead, find a way to combine both methods, providing your audience with enough information that they understand what you’re selling, but enough jokes to keep it entertaining.

  1. Follow a basic presentation structure

No matter what kind of sales presentation you are giving, it should follow the same basic structure: introduction, body, conclusion, and call to action. The introduction provides an overview of what you will be talking about. The body should include the most important content you want to convey along with supporting data. The conclusion is a summary of what you discussed, while the call to action provides the next step.

  1. Use supporting data

Having a compelling and engaging presentation is important, but few customers are wowed by arguments alone. Instead, provide the data to back up your claims. For example, instead of making a general statement about increasing sales, state that you can increase sales in their company by 30% in 3 years.

  1. Don’t hold the questions

Oftentimes, presenters ask clients to hold the questions until the end of the presentation. However, many people may forget a specific question once you’ve moved on to more information. Instead, if you notice that someone has a question – whether it is a verbal or non-verbal cue – stop the presentation to answer it. What the prospective client has to say is more important than keeping the presentation moving.

  1. Answer the three why’s

Potential customers commonly ask three why questions:

– Why should we work with you?

– Why should we choose your company?

– Why should we buy now?

By finding ways to answer these questions in your sales presentation, you can construct an argument that increases your likelihood of closing the sale.

The Top Trends in Digital Marketing

By | B2C Marketing Communication Strategies | No Comments

Digital Marketing on the Internet and Other Media

Digital marketing was once considered a small component of overall marketing campaigns. However, as more and more of our lives take place online, digital marketing has started to become the primary advertising medium for many companies.

Like some many things online, digital marketing relies heavily on what is currently popular. Below are some of the top trends in digital marketing.

– Think outside the Google box

While Google is still the overwhelming favorite, more and more consumers are looking for alternatives. Small, up and coming search engines like Duck Duck Go, are growing in popularity; although Google is still the most popular and most used search engine, marketers should stop solely relying on Search Engine Optimization and start engaging in more forms of direct marketing.

– Mobile matters

Mobile devices now account for the majority of internet usage in the United States. Likewise, with emerging devices such as Smart TV’s, watches, and wristbands, more people than ever are turning away from their PC’s. Because of this, marketers should make mobile searches, optimizations, and conversions their top priority.

– Brands as publishers

Because social media offers unprecedented connections between companies and consumers, even the smallest startup can use Facebook, Twitter, Instagram, or Vine to connect with their customers. Likewise, more and more corporations are creating and publishing their own apps and mobile games, further pushing the boundaries of brands as publishers.

– More individual marketing

Another way that mobile devices are changing the landscape of marketing is through geolocation. Using this tool, companies are able to provide specific information through push notifications, to their consumers, based on where they are. This, in turn, provides customers with timely and relevant information.

– Marketing and sales convergence

The one-to-one mindset of sales and the one-to-many mindset of marketing are beginning to converge in meaningful ways. Now more than ever, both sales and marketing are using the same techniques of real-time engagement and content creation. This may even lead to companies merging their marketing and sales divisions into one new, digitally focused department.

Many companies view the trends in digital marketing as too fickle to be a legitimate part of a marketing plan. However, incorporating these trends into your marketing strategy can help your business grow and connect with customers in the digital age.

Quick Tips For Effective Networking [Face to face]

By | Entrepreneurship | No Comments

Business people shaking hands

Networking is regularly considered one of the parts of business that is least enjoyed. Most people worry that they are coming off as either too pushy or too aloof, as well as struggling to make meaningful connections with people who are in similar industries.

While many people now use networking tools such as LinkedIn, studies have shown that face to face networking is still considered the best and most effective. Building a successful network of colleagues, business associates, or acquaintances doesn’t have to be as difficult as many make it out to be. The following 10 tips for face to face meetings can help you network more effectively.

  1. Do your research. If you’re preparing to attend a workshop, conference, or other event, do research, ahead of time, as to who will be attending. This can help you target other professionals with whom you want to make connections.
  2. Quality, not quantity. Successful networking isn’t measured by how many business cards you can hand out in an hour. Instead, focus on making meaningful connections with people with whom there is a potential for mutual benefit.
  3. Don’t put business first. Although this may seem counter-intuitive, don’t immediately push your agenda when meeting someone new. Instead, get to know them as a person; people are more willing to do business with someone they feel they connected with or can relate to.
  4. Listen more than you talk. The more you talk about yourself or your accomplishments, the more arrogant you seem. Instead, ask questions, listen actively and attentively, and respond appropriately to create a meaningful conversation.
  5. Share your passion. Not all networking conversations have to be business related. It’s easier to make a connection when talking about what you are passionate about. Discussing your hobbies and interests outside of work is a great way to find some common ground.
  6. Avoid excessive compliments. When meeting someone whose work you admire, avoid excessive compliments. Often, the only response to a compliment is “thank you,” which doesn’t add much to the development of a conversation. If you look up to the person you’re talking to, ask specific questions to help create a thoughtful discussion.
  7. Be upbeat. Having a positive attitude is an important part of making a good impression. Complaining about your business or industry can often create a negative impression. However, it is important to note that being upbeat to the point of acting fake or cheesy can be just as much of a turnoff as being pessimistic.
  8. Ask to meet for drinks, not dinner. After meeting someone new, it is common to suggest continuing the conversation over a meal such as breakfast or dinner. However, many people cannot commit to the hour or more that a meal would take. Instead, suggest meeting for coffee or drinks; this shorter time commitment may be more doable for those with busy schedules.
  9. Get creative with business cards. Business cards no longer have to just include cursory contact information. Twitter handles, blogs, or LinkedIn URL’s are all options to further customize your business cards. Likewise, a including a photo may help people better remember you.
  10. Follow up. Networking doesn’t end after you exchange business cards. After meeting someone, send a quick email; it can be as simple as “It was nice meeting you” or include something relevant to your conversation such as “Here’s the article I was telling you about.” Doing this can help keep you connected while opening up further discussion or dialogue.

The Top 5 Things Every Entrepreneur Should Remember

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Professional Entrepreneur Job Success

Taking the leap to turn an idea into a reality is a risk that most people are never willing to take. This is also what sets entrepreneurs apart and has created some of the most successful business minds in the industry.

However, being an entrepreneur isn’t easy; in fact, creating a successful business can be one of the most difficult things in the world to accomplish. The following five tips that every entrepreneur should remember can help guide and encourage you through the sometimes difficult process of creating your own business.

  1. Be willing to adapt

Having a strong vision is an important part in driving the growth of your business. However, being unable or unwilling to change can be the downfall of even the most well thought out businesses. In today’s modern market, many products or services that were once thought of as indispensable are now obsolete. Because of this, it’s important to be willing to adapt. If not, your company may soon become obsolete itself.

  1. Mistakes are not failures

Although it may feel like it, a mistake does not always equal failure. Instead, use mistakes as learning opportunities to help refocus and redirect your efforts. If you don’t succeed – no matter how bad you may feel – don’t allow yourself to wallow in self-pity. Pick yourself up, dust yourself off, and keep going; giving up is the only true failure.

  1. Keep a work/life balance

Whether you are trying to woo investors, get a business off the ground, or manage day to day operations as a CEO, an entrepreneur’s work is never done. However, it is important to maintain a work/life balance. Give yourself time to rest, relax, and recuperate; spending time with friends and family, or taking a vacation, can leave you refreshed and ready to redouble your efforts when you get back to the office.

  1. Learn to say no

When trying to get a business off the ground, many entrepreneurs will say ‘yes’ to almost any investor, project, or opportunity that comes their way. However, as your business takes off and becomes more successful, it is important to learn how to say no. Not every potential client or investor will be a good fit for your company; by learning to say no, you can surround yourself with people and projects that align with your company’s mission and values.

  1. Find a business mentor or role model

The best way to learn about starting a business is from those who have already done it. A mentor can serve as a sounding board, helping to guide you along the sometimes difficult path of entrepreneurship. By learning from the mistakes of others, you can potentially avoid making the same mistakes and put your business on the fast track to success.

Ways to Spark Innovation at Your Company

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Innovation Inspiration Creativity Ideas Progress Innovate Concep

Businesses are founded on innovation – providing a good or service that meets people’s needs in a new and exciting way. Unfortunately, after experiencing success, many businesses are hesitant to incorporate new ideas and stagnate, forgetting that innovation is what made them successful in the first place.

Innovation can provide the competitive edge your business needs to thrive in today’s market and outshine your competition. Below are some ways that you can spark innovation at your company and help your business continue to move forward.

  1. Don’t task just a few people with innovating

One mistake that many businesses make is designating a few select employees with innovating. While “think tanks” used to be the preferred method of creating new ideas, modern businesses understand that good ideas can come from anywhere. By encouraging everyone in the company to come up with new ideas – as well as taking the time to listen to them – an innovative work environment can be created.

  1. Innovation doesn’t have to be concrete

Innovation doesn’t have to mean coming up with a new or revolutionary product or service. Instead, innovating can also take the form of strategic, administrative, or field-level innovations. Creating new company values, changing internal systems, or finding better ways to meet customer’s needs, are all small steps that can lead to big changes in your business.

  1. Dream big

Most technology that we now use on a day-to-day basis was once considered fantastical. Even if an idea seems too far-fetched to have real world applications, encourage your employees to be big thinkers. Remember: the words “fantasy” and “fantastic” share the same root, meaning “to use the imagination”.

  1. Use data to drive innovation

Modern companies understand the importance of data analytics. However, few are fully using the amount of data they collect to its full advantage. Oftentimes, the keys to innovation may be presenting themselves in the data you’ve already collected.

  1. Don’t be afraid to try new things

Progress is made by trial and error. If you are too afraid to implement new ideas, there is no way that innovation can take root. Instead of punishing failure, encourage employees to take risks and try new strategies. Then, discard those ideas that don’t work while implementing those that do.