The amount of data, especially social data, continues to explode. The volume and variety of data can be overwhelming and daunting, leading marketers to a place where they don’t know what questions to ask or which metrics to use. There’s little sense in the urge to make sense of a mountain of data if there is no methodology involved to know which metrics really matter.
Monthly Archives: August 2014
The impact social media is having on B2B marketing is real and significant. It’s not going away. A recent study by Marketing Pilgrim found that over 90 percent of B2B decision makers utilize social media in their buying process.
The statistics that support the need for great customer service can be astounding. Some research shows that fewer than 10 percent of dissatisfied customers will let you know about it, but 300 percent more people will know about your business from unhappy customers versus satisfied customers. Basically, an unsatisfied customer will tell everyone they know about a bad experience – at the click of a button – except the company itself.
But getting people to open your emails is tricky business. That’s why achieving a high open rate is the most important factor for your email marketing campaign.
So how many of those hundreds of apps out there that promise “increased productivity” and “optimized workflow” actually deliver and make your project easier?
The inability to retain clients has true costs that shouldn’t be undervalued. Not only is it 50 percent easier to sell to existing clients than new ones (per this article by Forbes) , one statistic shows it will cost your company five times more to attract a new client than to keep an existing client. It’s said that 96 percent of clients don’t complain, they just leave silently.
So where should you start?
It’s a tool you have to understand and utilize.
Google Analytics (GA) is a free online analytical tool that measures website performance. And even if you understand its importance, it is filled with so much data that it can be overwhelming if you don’t understand what it is you’re looking for, how to find it and how to leverage it to your benefit.
The truth is that business, of all sizes, should both expect and welcome complaints. Your most unhappy customers are ideally a great source of learning and further developing your customer service strategies and techniques. It’s said that customers are five times more likely to share a bad experience than a good one. So at some point you are likely to deal with angry, rude or dissatisfied people.
Yes, branding is vital, and more complex than ever. Your brand differentiates you from your competition, plus builds recognition, loyalty and trust. Aligning all of your strategies to maintain branding consistency can be precarious, so here are a few components to keep in mind:
But what are the best ways to say thanks? And can it be done on a budget when time and resources are limited? Here are eight easy ways to say thank you to your best clients.