Monthly Archives: August 2014

Understanding Actionable Insights

By | Tech, Tools, Gadgets and Apps | No Comments
Many marketers have nightmares about mountains of data that lead nowhere. To that end, it was Albert Einstein who once famously suggested that not everything that can be counted counts.

The amount of data, especially social data, continues to explode. The volume and variety of data can be overwhelming and daunting, leading marketers to a place where they don’t know what questions to ask or which metrics to use. There’s little sense in the urge to make sense of a mountain of data if there is no methodology involved to know which metrics really matter.

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Business-to-business social media tips

By | Social Media Tips | No Comments
Figuring out how to best implement and harness the power of social media as a part of B2B marketing can be a difficult target to hit. It’s simply not enough to be active on social media. The ability to create a social presence for your brand and executive effective social media campaigns that utilize engaging, innovative content – and ultimately drives sales – is the real goal.

The impact social media is having on B2B marketing is real and significant. It’s not going away. A recent study by Marketing Pilgrim found that over 90 percent of B2B decision makers utilize social media in their buying process.

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Customer Service Tools You Need to Know About

By | B2C Marketing Communication Strategies | No Comments
Customer service is an aspect of business that most companies can’t afford to get wrong. For many successful companies, customer service is more than just a department, it’s a business philosophy.

The statistics that support the need for great customer service can be astounding. Some research shows that fewer than 10 percent of dissatisfied customers will let you know about it, but 300 percent more people will know about your business from unhappy customers versus satisfied customers. Basically, an unsatisfied customer will tell everyone they know about a bad experience – at the click of a button – except the company itself.

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Improve your email open rates

By | Content Creation Advice | No Comments
Email marketing is an essential tactic for connecting with and engaging your current and potential customers. After all, it is comparatively inexpensive, highly targeted and segmented, fast, and widely outperforms other direct marketing strategies.

But getting people to open your emails is tricky business. That’s why achieving a high open rate is the most important factor for your email marketing campaign.

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Best Project Management Apps

By | Tech, Tools, Gadgets and Apps | No Comments
Managing a project and collaborating with colleagues has never been easier thanks to an array of apps in the marketplace that increase productivity through improved communication, file sharing, workflow and time management. But there are a lot of apps to sift through.

So how many of those hundreds of apps out there that promise “increased productivity” and “optimized workflow” actually deliver and make your project easier?

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Insight into client retention

By | B2C Marketing Communication Strategies | No Comments
As many in business know and have likely experienced, acquiring clients is just one piece of the marketing puzzle. Retaining them is entirely another. Client retention is defined as the activity that an organization undertakes in order to reduce customer defections. The average business experiences 20 percent client attrition annually. So in order to achieve a growth of 10 percent, you must cover client attrition first, thus making the real goal closer to 30 percent annually.

The inability to retain clients has true costs that shouldn’t be undervalued. Not only is it 50 percent easier to sell to existing clients than new ones (per this article by Forbes) , one statistic shows it will cost your company five times more to attract a new client than to keep an existing client.
It’s said that 96 percent of clients don’t complain, they just leave silently.

So where should you start?

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Understanding the basics of Google Analytics

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For some, Google Analytics can be a bit like a foreign language. It’s difficult to know where to start. But if you run a small business or have a vested interest in managing a website, blog or brand, Google Analytics is more than an important tool.

It’s a tool you have to understand and utilize.

Google Analytics (GA) is a free online analytical tool that measures website performance. And even if you understand its importance, it is filled with so much data that it can be overwhelming if you don’t understand what it is you’re looking for, how to find it and how to leverage it to your benefit.

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Tips to dealing with unhappy customers

By | B2C Marketing Communication Strategies | No Comments
Inevitably, every business will deal with unhappy customers.

The truth is that business, of all sizes, should both expect and welcome complaints. Your most unhappy customers are ideally a great source of learning and further developing your customer service strategies and techniques. It’s said that customers are five times more likely to share a bad experience than a good one. So at some point you are likely to deal with angry, rude or dissatisfied people.

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Strategies for Marketing

By | Brand Management | No Comments
Don’t think of your business brand as just a marketing component of your overall strategy, but more as a critical and direct interface to engage your customers and audience.

Yes, branding is vital, and more complex than ever. Your brand differentiates you from your competition, plus builds recognition, loyalty and trust. Aligning all of your strategies to maintain branding consistency can be precarious, so here are a few components to keep in mind:

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Ways to thank you clients

By | Content Creation Advice | No Comments
When it comes time to let your customers and clients know they are important and appreciated, there are many ways for businesses to say thank you.

But what are the best ways to say thanks? And can it be done on a budget when time and resources are limited? Here are eight easy ways to say thank you to your best clients.

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