Monthly Archives: July 2014
Simply put, video is hot. It’s quickly becoming an integral way users consume content online, making it an effective tool for business. YouTube alone has 154 million monthly viewers and 4 billion views per day, making it the world’s second-largest search engine. Businesses have responded to this trend, and according to eMarketer, 36 percent of U.S. businesses with more than 100 employees use YouTube for marketing purposes. Meanwhile, a staggering 81 percent of senior marketing executives use online video content in their marketing campaigns – up by 70 percent over just two years, per MarketingProfs.
Blogs aren’t just for bloggers. They’re for businesses, and the benefits are many. A blog isn’t just about sharing information and engaging with your customers. It can have a direct impact on reaching new customers, growing your business, building your brand, and establishing yourself as an industry expert.
Suppose you meet someone at a networking event, or your information is a passed along through your network as a referral. Chances are they will head straight to an online search engine to do their due diligence in researching who you are and what you do. So what will they find?
Let’s face it: The application marketplace is one crowded arena. Running a business can leave you stretched for organization, time, or just peace of mind, and it can be difficult to sift through the noise to find apps that can truly make running your business easier.