Monthly Archives: July 2014

South Bay Chambers of Commerce

By | Entrepreneurship | No Comments
The local chambers of commerce for the cities of the South Bay are an excellent resource for networking, community events and local committees that help support and promote local businesses. You might not be familiar with the mission of your local chamber of commerce, but each advocates and represents the best interests of local businesses and serves the local community.

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Benefits of Online Demo and Promo Video Content

By | Video Marketing Best Practices | No Comments
Utilizing online video marketing is one of the most impactful ways for businesses of all sizes to tell the story of their products and services.

Simply put, video is hot. It’s quickly becoming an integral way users consume content online, making it an effective tool for business. YouTube alone has 154 million monthly viewers and 4 billion views per day, making it the world’s second-largest search engine. Businesses have responded to this trend, and according to eMarketer, 36 percent of U.S. businesses with more than 100 employees use YouTube for marketing purposes. Meanwhile, a staggering 81 percent of senior marketing executives use online video content in their marketing campaigns – up by 70 percent over just two years, per MarketingProfs.

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Why Your Product Needs a Blog

By | Tech, Tools, Gadgets and Apps | No Comments
There are a long list of people – marketers, business analysts, entrepreneurs, start-up owners and, yes, even bloggers – who will tell you that your product or service needs a blog.

Blogs aren’t just for bloggers. They’re for businesses, and the benefits are many. A blog isn’t just about sharing information and engaging with your customers. It can have a direct impact on reaching new customers, growing your business, building your brand, and establishing yourself as an industry expert.

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How do you appear on search engines?

By | Search Engine Optimization Strategies | No Comments
Have you ever thought about the impact of how you appear on a search engine? The statistics show that quite often it’s the first point of contact for another person – such as a potential client or employer – to find you, making it all the more important you have put your best online foot forward.

Suppose you meet someone at a networking event, or your information is a passed along through your network as a referral. Chances are they will head straight to an online search engine to do their due diligence in researching who you are and what you do. So what will they find?

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